This 4-course series provides insights into navigating the music business as an independent artist, understanding contract agreements, and leveraging copyright laws
Language
English (22 languages available)
Level
Beginner
Duration
1 month (10 hours/week)
Ratings
4.8
Training Overview
1. Music Business Structure and Operations• Industry ecosystems and value chains• Key players: labels, publishers, distributors• Revenue models and financial flows2. Music Law and Intellectual Property• Copyright fundamentals and protections• Licensing frameworks and clearances• Contract law and negotiation principles3. Music Entrepreneurship and Management• Business models for artists and creators• Venture creation and funding strategies• Marketing and audience development4. Integrated Applications• Legal considerations for business decisions• Entrepreneurial approaches to rights management• Business structures for creative enterprises
What you will learn
• The Music Business
- Overview of the music industry
- How the music business works today
- The roles of record labels and major players
- Publishing and licensing basics
- Revenue streams for artists and businesses
• Music Business Revenue Models
- Monetization strategies for music
- Record sales, downloads, and streaming revenue
- Sync licensing and music in film/TV
- Touring, merchandising, and branding
- Crowdfunding and fan-funding models
• Copyright Law in the Music Business
- Understanding copyright and intellectual property
- How to protect your music
- Rights management and royalties
- Fair use and sampling
- Global copyright and publishing
• Building Your Career in the Music Industry
- Strategies for independent artists
- Developing your brand and marketing plan
- Digital distribution and social media
- Contract basics and negotiation tips
- Practical case studies of successful artists
Course content
What you'll learn
•Industry ecosystems (labels, publishers, PROs)
•Revenue streams (streaming, sync, live)
•Contract fundamentals
Requirements
•1. Music Industry Roles and Structure
•- Record labels (A&R, marketing, distribution)
•- Music publishers and PROs (ASCAP, BMI)
•- Artist managers and agents
•- Live event promoters and venue operators
•- Music supervisors and sync licensing teams
•2. Music Business Contracts and Agreements
•- Recording contracts and royalty structures
•- Publishing deals and rights management
•- Sync licensing and master use agreements
•- Live performance contracts and riders
•- Partnership and collaboration agreements
•3. Copyright Law and Intellectual Property
•- Composition vs. sound recording rights
•- Copyright registration and protection
•- Licensing and clearance procedures
•- Fair use doctrine and sampling laws
•- International copyright considerations
•4. Music Entrepreneurship Skills
•- Business planning for musicians
•- Revenue diversification strategies
•- Brand development and marketing
•- Financial management and budgeting
•- Negotiation and deal-making techniques
Instructor
John P. Kellogg, Esq., and others
Reviews from trainees
Greg
Sound engineer
This course was a game-changer. The hands-on training and knowledgeable instructors gave me the confidence to start my own projects.
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This 4-course series provides insights into navigating the music business as an independent artist, understanding contract agreements, and leveraging copyright laws
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