Understanding the Music Industry and the Role of Brand Designers

Overview

What You Will Learn

• The global music market structure for brand designers – Understanding how brand design works in different regions and what this means for African brand designers.

• Major industry players & their roles – Learning about record labels, publishers, and other industry stakeholders, and how to engage with them as a brand designer.

• Trends shaping the future of music industry brand design – Exploring key trends like AI in music, independent artist growth, and the power of digital marketing.

• The African brand designer in the digital space – Discussing barriers to entry and how African music brand designers can overcome them.

• Steps to positioning yourself for success – Practical strategies for leveraging global opportunities as a brand designer.

Requirements

Guest Speaker

Joshua Ibiyinka

Joshua Ibiyinka “Enigma” is brand/UI designer at Men Art Work. With over 3/4 years of experience, he has been helping create unique identities for brands and helping them scale. Having worked with different brands, both locally and at a global level, he believes that branding is a valuable asset for brands that want to continue to grow and maintain excellence. He is firm Christian, who believes that the ultimate source of inspiration is God. When he’s not on his laptop, he enjoys reading books listening to music and watching football.