Introduction to the Global Music Video Industry
Ckrowd Create
English
Language
Friday, 7th March, 2025
Date
5:00 PM (WAT)
Time
Youtube
Platform
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Overview
The music video industry is a powerful force shaping global music consumption, artist branding, and audience engagement. With digital platforms like YouTube, TikTok, and Vevo driving billions of views daily, African music videos have come with brand demand. This seminar explores the structure, key players, and emerging trends in the global music video landscape.
What You Will Learn
- The role of music videos in artist marketing and revenue generation
- How streaming, social media, and AI are transforming video production and distribution
- Essential steps for planning, budgeting, and executing a high-quality music video
- Case studies of successful music video campaigns and strategies for global reach
Guest Speaker
Babatunde Kolawole
Babatunde “Director Kay” Kolawole is a Nigerian cinematographer, creative director, and video editor renowned for his extensive work across various visual mediums and with several renowned African artists of different genres. With a career spanning over a decade, Director Kay has contributed to more than 500 video projects, playing key roles from pre-production to post-production. His technical expertise includes advanced color grading with DaVinci Resolve and precision editing with Adobe Premiere Pro and Final Cut Pro. Notably, he has developed innovative visual effects techniques that eliminate the need for external plugins, utilizing methods such as keying and motion tracking.
Free
Price