The music video industry is a powerful force shaping global music consumption, artist branding, and audience engagement. With digital platforms like YouTube, TikTok, and Vevo driving billions of views daily, African music videos have come with brand demand. This seminar explores the structure, key players, and emerging trends in the global music video landscape.
Guest Speaker
Babatunde “Director Kay” Kolawole is a Nigerian cinematographer, creative director, and video editor renowned for his extensive work across various visual mediums and with several renowned African artists of different genres. With a career spanning over a decade, Director Kay has contributed to more than 500 video projects, playing key roles from pre-production to post-production. His technical expertise includes advanced color grading with DaVinci Resolve and precision editing with Adobe Premiere Pro and Final Cut Pro. Notably, he has developed innovative visual effects techniques that eliminate the need for external plugins, utilizing methods such as keying and motion tracking.